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Can Google Ads work on $20/day? Yes — but not with the big-budget playbook. Here are the 5 hard rules I wish someone had told me when I started 8 years ago.

When to cut a Google Ads keyword? My math: reverse from conversion rate, use micro-conversions to slash test cost 75%. 8 years running my own DTC stores.

Google Ads exact match now matches intent, not literal words. On one 30-day account, 96% of search terms drifted — but that traffic returned ROAS 4.91 vs 2.45.

High bids on Google Ads quietly kill your ROAS. Here's how I went from 25% to 70% quality traffic by finding the bid sweet spot — two rules, 8 years of data.

Introducing ADM — an AI-powered Google Ads optimization platform that helps you cut wasted spend and improve ROAS automatically.